A lot of people don’t feel confident appearing in front of the camera and they often ask me whether they have to appear in their brand photography. Obviously, I can’t force anyone to be in their pictures but it’s important to remember the reasons that brand photography is important for your business success.
Being the face of your brand can add a personal touch that connects profoundly with your audience. Customers often find it easier to relate to a brand when they can associate it with a real person. When you, as the brand owner, step into the frame, it adds authenticity and humanises your business. This can build trust and create a stronger emotional connection with your clientele.
If you are the face of your brand and your personal image is closely tied to it’s identity eg. if you’re a personal coach, influencer, or public figure, then including yourself in the photos can help reinforce the personal connection between you and your audience.
Consider whether your personal story or journey is an essential part of your brands narrative, including yourself in the brand photography can be a powerful storytelling tool.
However, it’s essential to approach this decision strategically. We can collaborate to determine the most suitable context and style for your inclusion in the photos. Whether it’s through lifestyle shots, behind-the-scenes glimpses, or professional portraits, I’ll ensure that your presence aligns seamlessly with your brand’s narrative.
Spend some time collaborating with your photographer to create a visual style that aligns with your brand. This includes discussing the lighting, composition and the overall mood of your photos, after all no-one knows your brand the way that you do.
Don’t be afraid to test different approaches and gather feedback from your audience. Keep a look out for which social media posts gather the largest engagement and best responses.
As a brand photographer with a deep understanding of visual branding, I’ve witnessed firsthand the positive impact of personal involvement. Your presence in brand photos can embody your brand’s values, passion, and commitment. It can convey the story behind your business and highlight what makes it unique. This authenticity can set you apart in a competitive market, enhancing your brand’s visibility and impact.